For established career and leadership coaches whose content does not yet reflect the depth of their experience, proof, or point of view.
“Your strongest content is probably not hiding in another prompt. It is sitting in your proof, your offer, and the questions buyers keep asking.”
Investment: $100
75-minute strategic working session
For established coaches and expert-led service businesses whose expertise is stronger than the way it currently comes across online.
Before the session, I review the key parts of your public buyer journey, usually your offer, profile, website, and primary content channel, so we do not spend the call discovering things you could have told me in an intake form.
During the session, we identify the main commercial communication gap affecting how the right buyer understands, trusts, or moves toward your work.
Depending on what I find, that may involve your positioning, buyer alignment, offer-to-content connection, thought leadership, expertise visibility, proof, differentiation, calls to action, or enquiry path.
You leave with one clear diagnosis, three strategic priorities, and a focused next-step plan showing what to fix first, and what not to waste time on.
This is strategy and diagnosis, not social media management, posting, design, a content calendar, or implementation.
Work With MeStarting investment: $500
10 business days
For established career and leadership coaches who know their expertise is valuable but need a clearer strategy for turning that expertise into authority, trust, and better enquiries.
The Sprint starts with the problem identified in the Diagnostic or with an initial strategic assessment where the issue is already sufficiently clear.
We then solve one primary strategic problem, rather than rebuilding your entire business at once.
That could mean clarifying who the content needs to influence, strengthening the connection between your offer and thought leadership, extracting a stronger point of view from your expertise, making your proof more commercially useful, creating a clearer content-to-enquiry path, or building the strategic architecture around an important offer.
I research the business, buyer, existing content, expertise, and proof needed to solve that problem. Where useful, we will also conduct an expert interview so the strategy is built from what you actually know rather than generic content formulas.
You leave with a custom strategy showing what to communicate, why it matters to the buyer, what ideas and proof should carry the message, how the content should support the offer, and what to prioritise over the next 90 days.
The engagement concludes with a strategy handoff and implementation roadmap.
Strategic writing can be added where execution support would help.
Work With MeStarting investment: $1,200/month
3-month minimum
For established coaches and expert-led businesses that already have a strategic direction but want an experienced strategist helping them protect, sharpen, and evolve it as the business grows.
I stay close to the business, upcoming priorities, audience response, and content performance so we can continually decide what deserves to be communicated, what needs to change, and where stronger authority or commercial relevance can be created.
Advisory may include strategy sessions, content and performance diagnosis, expertise extraction, thought-leadership development, proof and message alignment, offer or launch support, strategic review of important content, and adjustments to the content-to-enquiry path.
The value is not producing more content for the sake of output. It is having an ongoing strategic partner making sure the content continues to reflect where the business is going and what the right buyers need to understand.
This does not include daily posting, scheduling, community management, DM management, or administrative support.
Strategic writing support can be added where appropriate.
Work With MeAI can help you write faster. But it will not automatically know what your business should be known for, what your buyers need to trust first, which proof matters most, or why your current content is not creating enquiries.
That is the strategy work.
This work is built for established expertise, a proven offer, useful proof, and a willingness to look closely at what buyers need before they enquire.
You remain the source of the expertise. I bring the diagnosis, extraction, structure, and strategic judgment that make it clearer in public.
Examine the offer, buyer, positioning, proof, current content, and enquiry path.
Uncover the frameworks, client insight, stories, and perspectives already inside the business.
Shape those ideas into thought leadership territories, content architecture, and clear channel direction.
Strengthen what builds trust, clarifies the offer, and helps better-fit buyers enquire.
Tell me about your offer, your content situation, and what needs to change.
Work With Me